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We Define

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We are thought provocateurs We spark creative solutions We generate new ideas We invigorate strategic plans We rally market growth We are L2L

HOW WE DO IT

Our methodology is built on a foundation of integrity. We promote the respectful exchange of ideas to empower growth and spur innovation.  We use our experience to quickly understand our clients tension points, needs, and goals. These insights allows us to effectuate change and develop a road map to long-lasting success.

ABOUT US

We are a consultive marketing agency that specializes in strategic business planning, creative development, communications, and multicultural marketing. For 14 years we have been building culturally relevant solutions for our global clients in order to help them to connect with their communities. Our ultimate goal is to meet the ever-shifting needs of the diverse communities, and cultures, our client-partners serve and to establish them as industry leaders.

Across industries we utilize our extensive experience to build scalability and flexibility swiftly and efficiently. Our project managers create client specific teams to devise sound strategies that deliver real results.

At L2L we are passionate about what we do, and we are constantly striving to exceed expectations. 

Hands-on Experience

Extensive In-Culture marketing expertise in leading industries.

Scalability and Flexibility

We move swiftly and efficiently. Our core team manages multiple size teams.

A Proven
Track Record

We seize the moment, devise sound strategies, maximizing results.

CLIENTS

Our clients are our real partners. We work together as an extension of their marketing team.

RECENT RECOGNITIONS

Communicator Awards 2020

Best Packaging and Best Overall Design - (Rocabella Brands).

FACES of Gold Coast Magazine 2019

FACE of Latin Marketing in Fort Lauderdale.

Salute to Business Awards 2018

Greater Fort Lauderdale Chamber of Commerce Diversity in Business Award.

OUR TEAM

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Arminda “Mindy” Figueroa
Founder & President

Mindy Figueroa

Arminda “Mindy” Figueroa is a true maverick. She is a recognized leader in the traditional, multicultural, direct and digital marketing field. She has built a successful career focused on generating awareness of the lucrative and essential role the minority consumer plays in corporate America.

Email:
arminda@l2lmarketing.com

Learn more about Mindy
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Renzo Ferro
VP Account Management & Operations

Renzo Ferro

Renzo has over 20 years of marketing experience on both the Client and Agency side. He has spearheaded multi-channel and omnichannel marketing campaigns for retailers in both the U.S. and Latin America. Recent efforts included work at a national Shopper Marketing agency where he led multicultural strategy and program management for Unilever/Knorr, ConAgra, Barilla, Bush Brothers, and Starbucks, among other leading brands.

Email:
renzo@l2lmarketing.com

Learn more about Renzo
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Juanin Reid
Director of Client Services

Juanin Reid

Juanin began her career in advertising in Mexico City working for the leading ad agency as a writer-producer. Later on, she moved to New York City where she established a successful career for herself in market research and facilitating consumer focus groups. In her role as Director Juanin has led projects for PBS Kids and Lennox Hill Hospital to name just two.

Email:
juanin@l2lmarketing.com

Learn more about Juanin
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Arminda Resto
Publicist & Market Analyst

Arminda Resto

For over two decades this award-winning sales professional has managed customer accounts for multinational financial institutions. Prior to bringing her talent, and expertise, to L2L Ms. Resto was named the “Champion for Cross Cultural Communications” and was selected by JPMorgan Chase to represent the company during an extensive training program in India.

Email:
AResto@l2lmarketing.com

Learn more about Arminda
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Malule Gonzalez
Creative Services

Malule Gonzalez

Malule has a diverse and extensive 30-year career in both private and government funded media. She has held executive positions at Univision Network, Univision Puerto Rico, Telemundo Network, America CV Network, Radio Unica, Cisneros Media, and the Broadcasting Board of Governors. Her expertise includes the areas of traditional and digital strategies that include omnichannel marketing, smart content creation, and Celebrity and Micro influencers services. For the last few years Malule has specialized in digital campaigns and technologies. She is the recipient of five Emmy awards and Puerto Rico’s Premio Cúspide award.

Email:
malule@l2lmarketing.com

Learn more about Malule
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Natalie Quintana
Marketing Assistant

Natalie Quintana

Natalie joined L2L as a summer intern and was promoted to her current position based on merit. Her background with communications and event planning stems from her roles as Vice President of the Class of 2021, a Mentoring Tomorrow’s Leaders (MTL) Officer, and as a member of the National Honor Society. She is dually enrolled as a senior at Stranahan High School in their respected Medical Magnet Program and at Broward College.

Email:
natalie@l2lmarketing.com

Learn more about Natalie

TESTIMONIALS

DICK CLARK

Clark Leadership Consulting
"Unparalleled ability to strategically create long lasting value."

BILL HAHN

Centerboard Consulting
"Terrific work and partnership. Amazing job all around!"

CONTACT US

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Contact Information

  • 108 SE 8th Avenue Suite 114
    Fort Lauderdale, FL 33301
  • (954) 376-4800
  • Info@l2lmarketing.com
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