Call Us: 954.376.4800

Arminda “Mindy” Figueroa, Founder & President

Arminda “Mindy” Figueroa

Founder and CEO, Latin2Latin Marketing + Communications (L2L) is celebrating her 12th year at the helm of L2L, a multiple award-winning engagement solutions agencies headquartered in downtown Fort Lauderdale with satellite offices in NY, NC and Puerto Rico.  A true maverick, Figueroa is a long-recognized leader in the traditional, multicultural, direct and digital marketing fields. She has built a successful career focused on generating awareness of the essential role of the multicultural market in corporate America. Prior to launching L2L, Figueroa was Project Director for Scholastic Media and oversaw the launch of the #1 ranked PBS children’s television series, Maya & Miguel. Previously, she held senior marketing positions at The Bravo Group (a Young & Rubicam agency),, Verizon and Anheuser-Busch.

Figueroa is a sought-after presenter at industry seminars and conferences. Most recently, she served as a panelist for Latinas & Power in Connecticut, Greater Fort Lauderdale Chamber of Commerce – Women’s Council & Digital Marketing Seminar, Fort Lauderdale Hispanic Business Group, CHAT Summit (Cultural Heritage Alliance for Tourism), Radio Ink, The Conference Board on Diversity & Inclusion; and Hispanic Unity of Florida’s E Summit on women entrepreneurs. She has written, co-authored and published several articles related to healthcare patient education and other topics in multiculturism in Portada, Huffington Post Latino Voices and has been quoted in Adage, Billboard Magazine, Miami Herald, Money Matters, HearPreneur, Bloomberg SFL, Telemundo, Univision, Sun Sentinel among other publications.

Following the devastation of Hurricane Maria, Figueroa served as an advisor to Gov. Rick Scott for the South Florida relief efforts for Puerto Rico and is the proud founder of the philanthropic grassroots organization, Adopt a Puerto Rican Family.  Figueroa served on the board of the Hispanic Federation for 16 years and helped raise more than $25M as part of the gala committee.

Today, she serves on the board member of the Tower Club of Fort Lauderdale, member of the Corporate Advisory Council of Hispanic Federation, Hispanic Leadership Council of Greater Fort Lauderdale Convention & Visitors Bureau; a founding member of the Women’s Council of the Greater Fort Lauderdale Chamber of Commerce and serves on the Marketing Council of Hispanic Unity. She has been recognized by El Diario/La Prensa as one of the “50 Most Influential Latinas,” by South Florida Business Journal as one of the tops “Influential Business Women of 2017,” and she also received the Golden Mouse Award for Multicultural Marketing Leader of the Year by the Florida Chapter of Women in Ecommerce.  In 2018, she was awarded the Diversity in Business by the Greater Fort Lauderdale Chamber of Commerce.  Most recently, she was selected as one of the FACES of Latin Marketing by the 50 FACES of Gold Coast Magazine.


On a Personal Note…

A book that is on your night table:
So many…US Constitution is one book I keep around. Recently, Steve Jobs.

Favorite quote:
If you dream it you can do it…Walt Disney

Culinary Weakness:
Making restaurant reservations

Favorite Pastime:
So many…Entertaining, Traveling. Foodie & Wine enthusiast/Oenophilia

Best Childhood Memory:
Traveling with my mom and sister after my parent’s divorce

Favorite Musicians:
Romantic Spanish/English, pop, disco, classical, jazz.

A life Lesson:

To reach Arminda “Mindy” Figueroa:

Phone:  (954) 376- 4800