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Case Study: Badia – Elevating the brand while driving patient growth

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Background

Badia Hand to Shoulder Center, a fully integrated state of the art facility for the upper limb including hand, wrist, elbow and shoulder, offers minimally invasive procedures such as arthroscopy and also has on-site diagnosis equipment such as MRI, x-rays, digital radiography, and others. At Badia Hand to Shoulder Center, patients experience first class treatment with all services located under one roof. Also, for the added convenience of the international patients, Dr. Badia offers telemedicine e-visits for initial consultations and simple follow-up appointments.

Strategy

Develop marketing and operational strategies and plans to be implemented by multiple marketing partners.  Ensure unified and consistent messaging with the primary objective of growth in International Patient population from country of origin as well as Domestic Internationals in the U.S.

Elements of the plan include: 

– Business Development
– Email marketing
– Web & SEO
– Public & Media Relations
– Media Planning & Buying
– Social Media Campaign #AskDrBadia

Result

Business Development:

Relationship activation including but not limited to local businesses, business and civic associations and medical concierge companies and many more.

✓ Improved process & protocols for patient referrals to maximize organic growth in country of origin.

 

Marketing & Operations:

✓ Created a Patient Population & Traffic Dashboard to analyze business.

✓ Organized and manage database with over 6K professional and patient contacts utilized in e-mail marketing campaigns & business development.

✓ Revamped patient check-out survey questionnaire and analyze results on a monthly basis to enhance patient experience.

✓ Opportunistic media buying & planning in upscale lifestyle publications.

✓ Design & production oversight of video that showcases center and services which is used on web/social media and for new business development.

 

Public Relations/Social Media:

✓ Created #AskDrBadia social media campaign which has increased Facebook followers over 283% (2.1K+) in the first year.

✓ Introduced Facebook Live events featuring office tour, Q&A and live surgery which have reenergized the brand’s social media platforms and have already generated 15K+ IMPs.

✓ Pitching and securing placements generating XXXK impressions across national and international media including: South Florida Business Journal, El Hospital Magazine, Medical Travel Today, Luxury Hoteliers Magazine and others.