In 2014 NY finalized terms & conditions with the federal government for a groundbreaking waiver that allowed state to reinvest $8B in federal savings generated by Medicaid Redesign Team (MRT) reforms. The waiver amendment allowed for comprehensive reform through a Delivery System Reform Incentive Payment (DSRIP) program. The DSRIP program promotes community-level collaborations & focus on system reform, specifically to achieve a 25% reduction in avoidable hospital use over five years.
L2L was engaged by Bronx Lebanon Hospital to:
-Develop the umbrella name for the DSRIP that would rally constituents and key stakeholders in an authentic and impactful way.
-Development of the branding communication platform (name/logo) including the style/brand guide for the selected umbrella name.
ASSIGNMENT PROCESS RECAP:
-Researched and/or Interpreted:
-DSRIP’s landscape locally & nationally
-Bronx Lebanon & 54 participating providers
-Community Healthcare Needs Assessment
-Generated 54 names in first round
-Developed quantitative scorecard & rated names based on select criteria
-Vetted names with key stakeholders including community, physicians and key influentials
-Presented top 3 to board
–BRONX in a solid block to ground & identify the entity as part of the community (belonging to & established for).
–HEALTH ACCESS: articulates overarching mission
–SILHOUETTES: Portrays families and/or individuals and their multicultural, generational and gender differences using simple outlines, size variations and color all in-line with current digital trends that favor simple icons with broad appeal.