Kissimmee, Florida offers the most adventure and best attractions on earth. Moments to Orlando, Kissimmee is located next to world-class theme parks such as Walt Disney World®, Universal Orlando® Resort and SeaWorld®Orlando.
Experience Kissimmee , the Dept of Tourism Development for Osceola County wanted to tap burgeoning Latin American markets to ensure that Kissimmee was a top tourism destination.
L2L embarked on an exhaustive look at Mexico, Brazil and Colombia to map out country characteristics including population, age, income and importantly travel preferences and media consumption.
- Colombia was the approved market and the agency:
- Prepared a strategic media plan that would garner the highest reach at the most effective CPM.
- Negotiated media buy with in-country.
- Managed, tracked and calibrated plan accordingly to ensure budgets were optimized at all times through the campaign.
- Provided recommendations for future campaigns based on learnings.
The plan far exceeded in-going media plan objectives:
-Online including FB, Ad Network Banners & Pre-Roll
» 185M Impressions
» 133K clicks with 86.4% views to completion
» CPM of $.000245
-Print including in-flight & leading pubs
» 3.5M Impressions
» CPM of $.0081
-OOH including Airports and Mall
» 3.9M Impressions
» CPM of $.00576
The recommendations provided for future campaigns including geo-targeted mobile and eblast campaign, print travel sections, airport kiosks and movie theatre advertising.