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Case Study: Mount Sinai Medical Center – Latino Diabetes Awareness Day


Mount Sinai Medical Center Latino Diabetes Awareness Day

 

Situation

In response to the grave situation in New York and around the country regarding diabetes incidence among Latinos, Mount Sinai and Hispanic Federation partnered to launch the first Latino Diabetes Awareness Day in New York City.  Simultaneously, a Latino diabetes public education campaign focused on early detection, prevention and proper care was announced.

Strategy

  • Engage and connect policy makers, health professionals, activists, the media and the community at large.
  • A press conference was held on the MS campus followed by a Community Briefing which included participation from Mount Sinai, the Hispanic Federation, The American Diabetes Association, HHS and local and state lawmakers and key influentials.
  •  ¡Infórmate! Examínate! ¡Cuídate! (Get Informed! Get Tested! Get Healthy!)  campaign unveiled, designed to draw local and national attention to the diabetes crisis; highlight healthy lifestyle choices; increase diabetes testing in NYS, identify leading care and treatment options; and encourage NY policy makers, health professionals and residents to respond more forcefully and effectively.
  • A public and media outreach plan was implemented  before, during and after to ensure maximum exposure.

Results

This initiative along with a concentrated and targeted plan of Latino iniatitives throughout the year has resulted in:

  • Mount Sinai being named #1 Hospital by El Diario La Prensa readers,  announced at Press Conference.
  • Over 100 attendees were present  at the press conference and community briefing  representing hospital staff, steering committee members, community based organizations, National Association of Hispanic Nurses among other partners and leading media vehicles such as Telemundo, HITN, NSN, Queens Latino and El Diario La Prensa.
  • Over 140M impressions garnered in no-cost editorial coverage in leading online, print, television and radio English and Spanish language media vehicles around the country.