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Case Study: Novus


NOVUS approached L2L for all communications and marketing logistics for the opening of its first store in the United States, specifically in South Florida.  Novus Inc. designs, markets, sells and manages fashion shoes and accessories via different retail store formats and internet web sites. The company- founded in 1973 in Puerto Rico – has 65 stores. Novus Inc. employs approximately 600 people in different areas from Store Operations to Purchasing with over 40 years of experience and reputation.


  • Press Release – Spanish & English / sent through PRNewswire and L2L Media
  • Marketing campaign created by L2L – Click Your Red Heels and Return Home
  • Social Media invitations on FB & Email blasts – Soft Opening / Grand Opening
  • Invitation of politicians, influencers, fashion bloggers, personalities
  • Tap into Puerto Rican community in South Florida (close to 300,000)
  • Engage local, national, & Puerto Rican media outlets – incl. Mariana Rodriguez – Telemundo51 to showcase NOVUS and NBCNews Latino


Secured media with more than 200 Million potential audience including national placement with NBCNews Latino / Agencia EFE

Over 4.6 Million impressions on Twitter #novushoes

  • 400 tweets / 91 contributors

Over 10K Likes on Instagram / FB

  • Proclamation from the City of Pembroke Pines
  • Welcome letter from FL Rep. Robert Asencio
  • 20K Facebook Views on live videos
  • Soft Opening & Grand Opening Pre, Post media – 400 placements