L2L is the proud marketing and public relations agency partner to OrthoNOW®, the nation’s only orthopedic urgent care center franchise. OrthoNOW® Biscayne, the third franchise location to open in South Florida , tapped L2L to develop and implement a Grand Opening strategy and plan that would rally key constituents, influentials and media to build awareness, position the center in the community and drive traffic.
- L2L identified like-minded individuals, organizations and other key stakeholders in the public, political, non-for-profit, chamber-councils, small business networks and media sectors.
- L2L developed and managed an event program that delivered maximum results for minimal investment, given all other start-up costs being incurred, inclusive of:
- Run of Show, Invites, RSVP, food-beverage-activities design, Press Release, Press Kits, Interview logistics, Signage and On-Site Supervision & Troubleshooting.
–Key influentials secured with speaking roles at Event:
- Cynthia Demos Emmy Award-winning Journalist, Host of Ceremony
- Barry Johnson, President/CEO – Greater Miami Chamber of Commerce
- Marie F. Bell (Intergovernmental Liaison, Office Mayor Carlos Gimenez)
- Dr Alejandro Badia, Founder and Chief Executive Officer, OrthoNOW®
- Dr. Laurent Dreyfuss, D.O., Owner, OrthoNOW®
–Proclamations secured acknowledging business opening:
- Greater Miami Chamber of Commerce
- Miami-Dade Office of the Mayor and Board of County Commissioners
–Over 300K views –based on placements secured by L2L
- Orthopedics This Week article
- Greater Miami Chamber of Commerce Newsletter (120K total audience)
- L2L Database: 4K+
- Social Media: 3,600+
- Community Newspapers Ad placement: 40K
- D’Latinos (April): 100K