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Case Study: OrthoNOW – We’re Open… Welcome!

case-study-orthonow-we-re-open-welcome

Background

L2L is the proud marketing and public relations agency partner to OrthoNOW®, the nation’s only orthopedic urgent care center franchise. OrthoNOW® Biscayne, the third franchise location to open in South Florida , tapped L2L to develop and implement a Grand Opening strategy and plan that would rally key constituents, influentials and media to build awareness, position the center in the community and drive traffic.

Strategy

  • L2L identified like-minded individuals, organizations and other key stakeholders in the public, political, non-for-profit, chamber-councils, small business networks and media sectors.
  • L2L developed and managed an event program that delivered maximum results for minimal investment, given all other start-up costs being incurred, inclusive of:
  • Run of Show, Invites, RSVP, food-beverage-activities design, Press Release, Press Kits, Interview logistics, Signage and On-Site Supervision & Troubleshooting.

Recap Results

Key influentials secured with speaking roles at Event:

  • Cynthia Demos Emmy Award-winning Journalist, Host of Ceremony
  • Barry Johnson, President/CEO – Greater Miami Chamber of Commerce
  • Marie F. Bell (Intergovernmental Liaison, Office Mayor Carlos Gimenez)
  • Dr Alejandro Badia, Founder and Chief Executive Officer, OrthoNOW®
  • Dr. Laurent Dreyfuss, D.O., Owner, OrthoNOW®

Proclamations secured acknowledging business opening:

  • Greater Miami Chamber of Commerce
  • Miami-Dade Office of the Mayor and Board of County Commissioners

Over 300K views –based on placements secured  by L2L 

  • Orthopedics This Week article
  • Greater Miami Chamber of Commerce Newsletter (120K total audience)
  • L2L Database: 4K+
  • Social Media: 3,600+
  • Community Newspapers Ad placement: 40K
  • D’Latinos (April): 100K