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St. Jude Children’s Hospital

Case Study: St. Jude Children’s Hospital/Promesa Y Esperanza

Case Study: St. Jude Children's Hospital/Promesa Y Esperanza

Promesa Y Esperanza     Situation St. Jude Children’s Hospital needed Public Relations support for Promesa y Esperanza, a Hispanic radiothon fundraising program dedicated to supported medical treatment and research for childhood cancer. Strategy L2L reviewed all Promesa y Esperanza materials, activated its team and developed and […]

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