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Core Team

Arminda “Mindy” Figueroa, Founder & President

Arminda “Mindy” Figueroa, <strong>Founder & President</strong>

A true maverick, Arminda “Mindy” Figueroa is a recognized leader in the traditional, multicultural, direct and digital marketing fields, and has built a successful career focused on generating awareness of the essential role of the multicultural market in corporate America…

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Juanin Reid, Director of Client Services

Juanin Reid, <strong>Director of Client Services</strong>

Grew up in Mexico City; her family moved there when she was 2 months old. Studied at the Lycee Franco Mexicain in Mexico City followed by a BA in French at Manhattanville College in Purchase NY. Began her career in advertising in Mexico City working for the leading ad agency as a writer-producer…

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Arminda Resto, Publicist/Market Analyst

With over 20 years managing international sales programs, Ms. Resto brings her talent and expertise to L2L in the role of Sr. Marketing Analyst. In addition to her background in sales, Ms. Resto has managed customer accounts for multinational financial institutions…

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Renzo Ferro, Senior Account Services Director

Renzo Ferro, <strong>Senior Account Services Director</strong>

Renzo Ferro Renzo has over 20 years of marketing experience on both the Client and Agency side, spearheading multi-channel and omnichannel marketing campaigns, shopper marketing programs for large and mass retailers and experiential marketing programs in both the U.S. and Latin America.  Most recently, Renzo worked in […]

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