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Latin2Latin Marketing + Communications Romances its Way to Unprecedented Growth and Lands U.S. AOR Assignment for Ana G. Mendez University System, among Others

Latin 2 Latin Team

Fort Lauderdale, FL (Dec. 5, 2017) — Award-winning agency, Latin2Latin Marketing + Communications, (L2L), has much to celebrate as 2017 winds down, including double-digit expansion, a 10th anniversary and being named the U.S. agency of record (AOR)  for Ana G. Méndez University System (AGMUS), a pioneer and leader in dual-language education with campuses in Orlando, Tampa, South Florida, Dallas and Maryland, as well as a culinary school in Washington, D.C.


L2L has gained an outstanding reputation connecting brands, talent, business, communities, government and media partners to create winning solutions. The company has experienced exponential growth, reporting a 52 percent increase in new client signings since 2016. The company’s founder and president, Arminda “Mindy” Figueroa, credits much of the success to her team’s laser-focused mission to “romance clients at every turn,” a paradigm shift in how traditional marketing agencies view and work with their clients.


“We’ve made a conscious and concentrated effort to be different, to internalize our clients’ fears and goals, and make them our own,” said Figueroa. “We develop quick-to-market engagement solutions based on insights that drive growth and ROI.”


Other high-profile clients recently joining the Agency include Trustbridge Hospice, Latinarrific, Novus Shoes, GYM GUYZ Fort Lauderdale, Elements Massage Fort Lauderdale, The Surgery Center at Doral, Dr. Doggie-Victor Oppenheimer, MARC Institute and South Florida Symphony Orchestra. These are in addition to existing partners, including Badia Hand to Shoulder Center, Hispanic Unity, Northwell Health-Lenox Hill Hospital, OrthoNOW Orthopedic Urgent Care Center and PBS Kids.


L2L embarks on a further expansion of services by acting as the U.S. marketing arm of Puerto Rican and Latin American corporations and organizations seeking expertise in the United States. As the AOR for AGMUS in the United States, L2L is responsible for building awareness and driving enrollment for both the university and its unique dual-language model of higher education. The Agency’s first campaign, entitled, Tu Tienes Valor (You Have Courage / Worth), hit the market earlier this year.


“From the first meeting with Latin2Latin, we were very impressed with their keen ability to internalize our goals and opportunities, and then develop a quick-to-market strategic roadmap that would contribute to the turnaround of the Ana G. Mendez U.S. organization,” said José F. Mendez Mendez, president. “L2L’s years of marketing expertise, coupled with its unmatched education experience, has transformed our outreach to effectively engage today’s student population through a multi-media platform strategy, reducing cost per enrollment by 60 percent and generating cost savings of $1M by eliminating an outsourced call center, in just the first three months of their engagement.”


On the heels of this rapid growth, Figueroa was named a 2017 Influential Business Women of the Year by South Florida Business Journal and awarded a Golden Mouse for Multicultural Marketer of the Year by the Florida Chapter of Women in Ecommerce. The Agency was nominated for the third time for the Small Business of the Year Award by the Greater Fort Lauderdale Chamber of Commerce after having won the award twice prior and, most recently, the Agency took 2nd place at the 2017 NAMIC Excellence in Multicultural Marketing Awards (EMMA) in the Integrated Marketing Campaigns category for Life YES! Diabetes NO! a diabetes prevention education and engagement campaign for client partner Lenox Hill Hospital in New York.


About Latin2Latin Marketing + Communications (L2L)

Latin2Latin Marketing + Communications is an MBE-certified, award-winning agency headquartered in Fort Lauderdale, FL, with a network of collaborators across the United States and LATAM. L2L connects brands, talent, businesses, communities, government and media partners to create winning solutions that are quick-to-market and deliver ROI for its client partners. L2L is also the creator of Latin Ready Assessment®, an innovative growth tool that evaluates how prepared organizations are to address the Latino community. Learn more at


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