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Core Team

Arminda “Mindy” Figueroa, Founder & President

Arminda “Mindy” Figueroa, <strong>Founder & President</strong>

A true maverick, Arminda “Mindy” Figueroa is a recognized leader in the traditional, multicultural, direct and digital marketing fields, and has built a successful career focused on generating awareness of the essential role of the multicultural market in corporate America…

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Nilda Velez, VP, Account Services & Operations

Nilda Velez, <strong>VP, Account Services & Operations</strong>

Nilda is an integrated communications professional whose career has been spent effectively marketing Fortune 500 products and services to Hispanics both in the U.S. and abroad on both the Agency & Client side. Best known for…






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Natascha Otero-Santiago, Director of Digital Strategy & Senior Publicist

Natascha Otero-Santiago, <strong>Director of Digital Strategy & Senior Publicist</strong>

Natascha Otero-Santiago is a Public Relations professional with over 20 years’ experience in the US Hispanic market. In her role as principal of NOS-Communications, she helps small businesses and Forbes 500 companies create public relations and social media campaigns, as well as community events…






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Juanin Reid, Director of Client Services

Juanin Reid, <strong>Director of Client Services</strong>

Grew up in Mexico City; her family moved there when she was 2 months old. Studied at the Lycee Franco Mexicain in Mexico City followed by a BA in French at Manhattanville College in Purchase NY. Began her career in advertising in Mexico City working for the leading ad agency as a writer-producer…






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Arminda Resto, Publicist/Market Analyst

With over 20 years managing international sales programs, Ms. Resto brings her talent and expertise to L2L in the role of Sr. Marketing Analyst. In addition to her background in sales, Ms. Resto has managed customer accounts for multinational financial institutions…






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Michael Kettenring, IT Director/CRM & Marketing Automation

Michael Kettenring, <strong>IT Director/CRM & Marketing Automation</strong>

Since 2000, Michael has developed IT solutions hands-on, optimizing lead conversions in B2B and C2C markets, and innovating marketing related initiatives for clients from websites via CRM systems to marketing automation systems for Fortune 500 companies as well as SMB customers…






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Maria Alejandra Arenas, Media Services Specialist

Maria Alejandra Arenas, <strong>Media Services Specialist</strong>

Gabriela’s love for communications began early on when she was named President of her school’s Student Council during her Senior year of high school. Shortly after she decided to pursue communications as a career and went to Syracuse University where she obtained two bachelor’s degrees, one in communications and the other…






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Mariie Velez, Account Executive

Mariie Velez, <strong>Account Executive</strong>

Sonja, an Albany, New York, native, was raised bilingual by her mother who immigrated to the US as a teenager with her parents. She is a proud graduate of Florida Atlantic University where she earned a Bachelor of Arts in Communications…






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Jessilin “Jessy” Rodriguez, Digital Content Specialist

Jessilin "Jessy" Rodriguez, <strong>Digital Content Specialist</strong>

Diana brings 10 years of professional experience to L2L Marketing from different fields of social sciences and media. Her past experience includes her tenure as Corporate Media & Communications Manager for Bannamex, Mexico’s 2nd largest bank…






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Renzo Ferro, Senior Account Services Director

Renzo Ferro, <strong>Senior Account Services Director</strong>

Renzo Ferro Renzo has over 20 years of marketing experience on both the Client and Agency side, spearheading multi-channel and omnichannel marketing campaigns, shopper marketing programs for large and mass retailers and experiential marketing programs in both the U.S. and Latin America.  Most recently, Renzo worked in […]

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