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Natascha Otero-Santiago, Director of Digital Strategy & Senior Publicist

Natascha Otero-Santiago

Natascha Otero-Santiago is a Public Relations professional with over 20 years’ experience in the US Hispanic market. Natascha is the founder of Parranda Puerto Rico, an organization whose mission is to unite and help the Puerto Rican diaspora in the US and create connections with the population in Puerto Rico. Among her achievements are being chosen by LATISM in 2016 & 2015 as a Top Digital Influencer; named by the Huffington Post as one of the world’s leading Social Media & Inspirational Leadership; and to have been featured in Forbes as A Puerto Rican Citizen Goes to Washington – for her work with the Puerto Rican vote during the 2012 elections. Most recently she was honored as a 2016 “Mujer Legendaria” by Ford Motor Company. Natascha is also a member of the steering committee of the National Puerto Rican Agenda, part of the Board of Directors of the Social Media Club and Director of LATISM in South Florida. She has coordinated nationally recognized events such as Mashable Social Media Day, TedxMiami, and Social Media Week in Miami. She has been invited on numerous occasions to speak at conferences about the Hispanic community, the Millennials generation, the Latino vote, and the diaspora Puerto Rican community. Natascha holds a B.A. and M.A. degrees from Tufts University and is the proud mother of two boys – a Millennial and a GenZ. In social media she can be found as @NataschaOS

On a Personal Note…

Book on your night table:
The Little Prince. Antoine de Saint-Exupéry

Favorite quote:
Carpe Diem

Culinary Weakness:

Favorite Pastime:
Anything Puerto Rico

Best Childhood Memory:
Growing up in Puerto Rico

Favorite Musicians:
Marc Anthony… and where is he from? Puerto Rico

A life lesson:
It is only with the heart that one can see rightly; what is essential is invisible to the eye.Enrique Musi – Marketing Coordinator