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Renzo Ferro, Senior Account Services Director

 

Renzo Ferro

Renzo has over 20 years of marketing experience on both the Client and Agency side, spearheading multi-channel and omnichannel marketing campaigns, shopper marketing programs for large and mass retailers and experiential marketing programs in both the U.S. and Latin America.  Most recently, Renzo worked in the U.S. Hispanic/Multicultural sector of a leading national Shopper Marketing agency, heading strategy and program management on world-class client partners such as Unilever/Knorr, ConAgra, Barilla, Bush Brothers, Starbucks, and Scotts Miracle-Gro among others.  Renzo is Adjunct Faculty at a prestigious local University in Miami, teaching Consumer Behavior and Electronic and Direct Marketing courses. Renzo has particular strength in strategy development as well as leveraging data and insights; converting that into meaningful and effective messages that drive action. Renzo holds a bachelor’s degree in Business Administration and an M.B.A. with an emphasis in Global Business from the prestigious Luigi Bocconi University in Milan-Italy.

 

On a Personal Note…

Book on your night table:
Originals by Adam Grant

Favorite quote:
“Don’t make a mountain out of a mount hill”

Culinary Weakness:
Pasta

Favorite Pastime:

Best Childhood Memory:
Weekends at the beach with the family

 Favorite Musicians:
Madelaine Peyroux

A life lesson:
If you are looking for opportunities, you must create them rather than waiting for them.