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CALL US

We Define

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We are thought provocateurs We spark creative solutions We generate new ideas We invigorate strategic plans We rally market growth We are L2L

HOW WE DO IT

Our methodology is built on a foundation of integrity. We promote the respectful exchange of ideas to empower growth and spur innovation.  We use our experience to quickly understand our clients’ tension points, needs, and goals. These insights allow us to effectuate change and develop a road map to long-lasting success.

ABOUT US

Founded 15 years ago, Latin2Latin Marketing + Communications (L2L) is a full-service, multi-award-winning consultive marketing agency specializing in strategic business planning, creative development, communications, and marketing with a keen expertise in the Hispanic and Multicultural markets. 

At L2L, we are passionate about what we do, and we are constantly striving to exceed expectations. We are thought provocateurs that aim to generate new ideas to spark creative solutions which invigorate strategic plans and rally market growth.

Headquartered in Fort Lauderdale, with a presence in New York, North Carolina, Kansas, Arizona, and Puerto Rico, L2L is composed of a pool of hyper performers seasoned marketing professionals with unique strategic thinking and more than 80 years of combined “hands-on” experience in in-language and in-culture solutions for our client-partners. Across industries, we utilize our extensive experience to build scalability and flexibility swiftly and efficiently. Our project leaders create client-specific teams to devise sound strategies that deliver real results.

PARTNERSHIPS

Our partnerships permit us to implement a one-stop shop for clients looking to reach market segmentation. Thanks to our combined expertise and use of traditional and non-traditional media, we position ourselves at the forefront of the international multicultural market in the United States and beyond.

Hands-on Experience

Extensive In-Culture marketing expertise in leading industries.

Scalability and Flexibility

We move swiftly and efficiently. Our core team manages multiple size teams.

A Proven
Track Record

We seize the moment, devise sound strategies, maximizing results.

CLIENTS

Our clients are our real partners. We work together as an extension of their marketing team.

CASE STUDIES and MEDIA

L2L Playlist

4 Videos

Title

FORBES
Hola To A New Scaling Opportunity: Penetrating A $2T Market Through Targeted Data-Based Branding

HISPANIC AD
L2L alliance with Digo Media

RECENT RECOGNITIONS

Communicator Awards 2021

Faces of Prostate Cancer
miR Scientific
Video-Health & Wellness

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Telly Awards
2021

El Poder del Cabello
HairClub
Branded Content

Communicator Awards 2020

Best Packaging and Best Overall Design
Rocabella Brands

Creative Comunication Award 2019

Honorable Mention Integrated Campaings Albizu Univesity

FACES of Gold Coast Magazine 2019

FACE of Latin Marketing in Fort Lauderdale.

Salute to Business Awards 2018

Greater Fort Lauderdale Chamber of Commerce Diversity in Business Award.

OUR TEAM

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Arminda “Mindy” Figueroa
Founder & President

Mindy Figueroa

Arminda “Mindy” Figueroa is a true maverick. She is a recognized leader in the traditional, multicultural, direct and digital marketing field. She has built a successful career focused on generating awareness of the lucrative and essential role the minority consumer plays in corporate America.

Email:
arminda@l2lmarketing.com

Learn more about Mindy
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Renzo Ferro
VP Account Management & Operations

Renzo Ferro

Renzo has over 20 years of marketing experience on both the Client and Agency side. He has spearheaded multi-channel and omnichannel marketing campaigns for retailers in both the U.S. and Latin America. Recent efforts included work at a national Shopper Marketing agency where he led multicultural strategy and program management for Unilever/Knorr, ConAgra, Barilla, Bush Brothers, and Starbucks, among other leading brands.

Email:
renzo@l2lmarketing.com

Learn more about Renzo
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Juanin Reid
Director of Client Services

Juanin Reid

Juanin began her career in advertising in Mexico City working for the leading ad agency as a writer-producer. Later on, she moved to New York City where she established a successful career for herself in market research and facilitating consumer focus groups. In her role as Director Juanin has led projects for PBS Kids and Lennox Hill Hospital to name just two.

Email:
juanin@l2lmarketing.com

Learn more about Juanin
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Arminda Resto
Publicist & Market Analyst

Arminda Resto

For over two decades this award-winning sales professional has managed customer accounts for multinational financial institutions. Prior to bringing her talent, and expertise, to L2L Ms. Resto was named the “Champion for Cross Cultural Communications” and was selected by JPMorgan Chase to represent the company during an extensive training program in India.

Email:
AResto@l2lmarketing.com

Learn more about Arminda
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Malule Gonzalez
Creative Services

Malule Gonzalez

Malule has a diverse and extensive 30-year career in both private and government funded media. She has held executive positions at Univision Network, Univision Puerto Rico, Telemundo Network, America CV Network, Radio Unica, Cisneros Media, and the Broadcasting Board of Governors. Her expertise includes the areas of traditional and digital strategies that include omnichannel marketing, smart content creation, and Celebrity and Micro influencers services. For the last few years Malule has specialized in digital campaigns and technologies. She is the recipient of five Emmy awards and Puerto Rico’s Premio Cúspide award.

Email:
malule@l2lmarketing.com

Learn more about Malule
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Natalie Quintana
Marketing Assistant

Natalie Quintana

Natalie joined L2L as a summer intern and was promoted to her current position based on merit. Her background with communications and event planning stems from her roles as Vice President of the Class of 2021, a Mentoring Tomorrow’s Leaders (MTL) Officer, and as a member of the National Honor Society. She is dually enrolled as a senior at Stranahan High School in their respected Medical Magnet Program and at Broward College.

Email:
natalie@l2lmarketing.com

Learn more about Natalie

TESTIMONIALS

DICK CLARK

Clark Leadership Consulting
"Unparalleled ability to strategically create long lasting value."
XIMENA GARCÍA, M.D.
Kansas Acting State Health Officer and Medicaid Medical Director
"Working with a firm like yours was so emotional for me at the beginning. It just feels so good that we were able to bring messaging from Latinos to Latinos in Kansas."

BILL HAHN

Centerboard Consulting
"Terrific work and partnership. Amazing job all around!"

MATT LARA

KDHE Communications Director
"I know I couldn't have done my job as well as I have without you. You've been very supportive."

CONTACT US

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Contact Information

  • 108 SE 8th Avenue, Suite 114
    Fort Lauderdale, FL 33301
  • (954) 376-4800
  • Info@l2lmarketing.com
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