Ana G. Mendez University System Wins Prestigious “2018 Excellence in New Communications” Award from the Society for New Communications Research of the Conference Board

The VALOR campaign exemplifies the institution’s unique bilingual model of education.

Ana G. Mendez University System VALOR Campaign produced by Latin2Latin Marketing & Communications


June 27, 2018 12:25 PM Eastern Daylight Time

FORT LAUDERDALE, Fla.–(BUSINESS WIRE)–Ana G. Méndez University System (AGMUS) has been awarded the 2018 Excellence in New Communications Award in the Communications, Communities and Collaboration – Academic Division by the Society for New Communications Research of The Conference Board (SNCR) for the Tu Tienes Valor (You Have Courage) campaign. The prestigious awards program honors individuals and organizations for the exemplary use of digital, mobile and social media.

Created by Latin2Latin Marketing + Communications, the campaign exemplifies AGMUS’s unique bilingual model of education. The focus of the campaign is to relay a multi-tiered aspirational approach using the different English meanings for the Spanish word “VALOR” to engage future students, elevate the brand and increase enrollment by targeting Latino Millennials. The campaign emphasizes the “courage” Latinos need to further their education, as well as the “value” students, bring to the University and society overall while giving “value” to the unique benefits of learning a career in a dual-language environment. The campaign was launched in traditional and digital outlets where AGMUS has a presence.

“The model of education offered at Ana G. Méndez is at the forefront of the changing global economy, transforming students into bilingual professionals who can compete in the national and international market,” said Luis Zayas-Seijo, Vice President of National Affairs. “We congratulate Latin2Latin for internalizing our mission and executing a multimedia platform strategy that diversified the source of applications and successfully introduced the institution in the digital marketing.”

“The VALOR campaign exemplifies Latin2Latin’s mastery of cultural insights and portrays the understanding of the Hispanic education niche in the U.S. depicting the many levels of value and courage of AGMUS student body,” said Arminda Figueroa, Founder of Latin2Latin. “VALOR was part of a strategy that transformed how we engage target audiences implementing creative marketing technologies to augment lead generation and conversion.”

About the Ana G. Méndez University System (AGMUS)

The Ana G. Méndez University System (AGMUS) has a trajectory of more than 65 years of history. It is the fastest-growing non-profit private institution of higher education in Puerto Rico, with an enrollment of 40,000 students between its 22 university centers in Puerto Rico, Florida, Maryland and Texas. The AGMUS institutions are accredited by the Middle States Commission on Higher Education and have gained recognition among higher education institutions for offering the first and only bilingual education program in the United States, Discipline-Based Dual Language Immersion Model® which responds to the real needs of the Hispanic community.

About Latin2Latin Marketing + Communications (L2L)

Latin2Latin Marketing + Communications is an MBE-certified, award-winning agency headquartered in Fort Lauderdale, FL, with a network of collaborators across the United States and LATAM. L2L connects brands, talent, businesses, communities, government, and media partners to create winning solutions that are quick-to-market and deliver ROI for its client partners.


Latin2Latin Marketing + Communications (L2L)
Natascha Otero-Santiago