The Mount Sinai Hospital NY wanted to: Further its position as a health & wellness advocate for NY Latinos. Reinforce it’s prominence as a leading medical institution. Showcase its cultural and emotional understanding of their Latino patient population
Feature the hospital as a center of excellence.
In response to the grave situation in New York and around the country regarding diabetes incidence among Latinos, Mount Sinai and Hispanic Federation partnered to launch the first Latino Diabetes Awareness Day in New York City. Simultaneously, a Latino diabetes public education campaign focused on early detection, prevention and proper care was announced.