Latin2Latin Marketing, Finalist at HPRA’s ¡Bravo! Awards for
Life YES, Diabetes NO! (¡Vida SI, Diabetes NO!) campaign!
The ¡BRAVO! awards, held at the famed Lotte New York Palace in New York, are the most prestigious awards in Hispanic communication: the highest accolade in the Hispanic PR industry. The Agency previously won the Healthcare Campaign of the Year for A Tu Salud (To your health), a television show created for then client partner Mount Sinai Hospital, New York, that was created to educate, engage and empower Latinos to take charge of their health.
HPRA’s ¡Bravo! Campaign Awards provide a forum that reflects the innovative, creative, and cultural competence of Hispanic/Latino campaigns recognized by the industry’s leading professional Hispanic organizations.
With an audacious goal of reducing the diabetes epidemic and disrupting the diabetes ecosystem in high risk, undeserved Latino communities, Life YES, Diabetes NO! takes a comprehensive and systematic approach to diabetes among Latinos focusing on community education and engagement, research and advocacy. Created for client partner Lenox Hill Hospital and an unprecedented coalition of partners in both the private and public sector, this initiative aims to draw attention and inspire action by Latinos that are adversely affected by diabetes. Life YES, Diabetes NO! recently was honored with a 2nd place win at the 2017 NAMIC Excellence in Multicultural Awards.
Congratulations to all of last night’s winners!
Latin2Latin Marketing + Communications, LLC, 333 N. New River Drive, Suite 1200, Fort Lauderdale, FL 33301